I’ve been in the US for 10 days now and I’m astounded at how interested they are here about the Royal Wedding. There is at least one story a day on each of the early morning and evening news shows. What the royal couple will eat, what Kate will wear and who will sing at the wedding are just some of the information Americans are eating up.
Just yesterday morning, NBC’s today announced they will have a ‘royal wedding week‘. They even have built a mobile app dedicated to the wedding . And Harry’s Ice Trek is a focus all over the news with some further link to the wedding. Apparently Harry is ‘the World’s most eligible bachelor‘ and American girls are flocking to the UK to snare him.
So what’s this all mean to the UK Travel & Tourism Industry? It means there is a golden opportunity to reach an already captivated audience and those UK product providers who haven’t considered targeting the US market now are missing out – you need to jump on the bandwagon. By all accounts, Americans have the UK on their mind and looks like they will be coming over to sample our fine attractions, hotels, restaurants, theatre and so much more. And budget should be no excuse – try doing it via social media. Whether its a PR royal-related story or an offer, twitter is perfect to get the message out. Get a Facebook page and keep in touch with what VisitBritain are doing there – they have been very successful using Facebook & Twitter .
You should also find out what VisitBritain has planned for campaigns in North America ; work in partnerships with other products and put together interesting ‘royal packages’.
I know that leisure visitor numbers out of the US have been in decline over the last couple of years but its still a vitally important inbound market to target. Its not too late take part – I think the Royal Wedding will have lasting returns out of here.